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Meet The Wedding Planner – Dale Alexander

November 24, 2020 (0) Comments

Meet The Wedding Planner – Dale Alexander

We catch up with one of the region’s most celebrated Wedding & Events planner and find out what drives his super-creative approach to delivering exceptional events…

Detail driven, passionate and insanely creative, its no wonder Dale Alexander is one of the region’s most sought after wedding planners….

With a career spent working in five star venues,  alongside some of the industry’s most acclaimed suppliers, Dale has planned and delivered hundreds of weddings – all unique and all totally unforgettable

When you first meet Dale you are struck by his fun, easy going manner. Full of smiles and brimming with enthusiasm, he just lives and breathes weddings. Hardly surprising then that he seems to stay in touch with all of his couples and counts many of them as personal friends.

We caught up with him , mid lockdown 2, in between his last two exciting assignments;  two exquisite micro-weddings for couple’s who decided love could not wait!

So Dale tell us your story. How did you first get into weddings?

“I began my career as a Luxury Wedding Planner in the boutique 5 star hospitality industry and eventually gravitated towards exclusive, private wedding venues overseeing all their events and heading up the customer relations. Function. Over the years, I learnt a great deal about the principles of great customer service, planning and event management. I am incredibly passionate about planning and managing events – it’s what I do best and I can’t really see myself doing anything else!”


We know you plan all kinds of events but what do you love about weddings in particular?

“Everything! I love hearing the stories of  how the couples met, getting to know them, understanding their vision and then making it happen. What could be more magical than helping couples celebrate the most important day of their lives? For me it’s all in the detail – I love nothing more than adding a few extra special Dale touches and then watching all the guests have the time of their lives and make wonderful memories.”

So what is your secret?

I think my number one secret weapon is the incredible suppliers I work with. Throughout my years in the industry I’ve had the privilege of working with some immensely talented professionals. The guys I work with are at the top of their game and from cakes to flowers, décor to lighting and everything in between their work is absolutely world class.

It also helps that I really love people! I think the instinct to organise and take care of people is something you are born with and each and every couple is special to me.

2020 has been a devastating year for couples and the wedding industry. What do you see for 2021?

Hopefully the industry will start to ease back into some kind of ‘new normal.’ I still see intimate events playing a huge part in the wedding scene for many months to come but lots of couples are adapting to this and realising you can still have the day of your dreams and maybe splash out on some extra luxuries with just your nearest and dearest in attendance.

I think intimate weddings followed by a big party or fabulous first anniversary bash will become even more popular and this really excites me – who doesn’t love planning two parties!

Dale has planned over one hundred weddings and events discreetly and considerately. For the not so discreet, some of Dale’s weddings and events have featured in ok! Magazine.

“I absolutely adore the events industry, especially seeing the faces of my clients when they see the result of all of our preparation. Many years of planning these special days have taught me how to pick out the very best suppliers and friends, helping to make the planning process seamless, unique and all importantly ~ stress free. Whether it’s a destination wedding or an event closer to home, I will work closely with you to build an event that you have always dreamed of having. Making the process fun, stress free and creative.”

When Dale is not working as a Luxury Wedding Planner or organising these special events,  you can usually find him in the countryside with his three fur babies; Delaney, Harry & Freya. He also has a strong passion for interior design and everything flowers!

Please do say ‘hello’, if you have any questions or would like to discuss your ideas ~ I would love to hear from you and work with you on this exciting and fun journey ahead. x”

To start your wedding journey, contact Dale and get ready to plan the day of your dreams!



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